“Finding your swimsuit is ready for primetime” kudos to sotyktu for featuring this hottie in a speedo in their commercial. The drug is used to treat plaque psoriasis, and the campaign is focused on body positivity and being confident in your own skin.
˝We need more of these messages with dad bods and bear bods. Normalize speedos for all˝
The creators of the spot stated that while there is humor in the family dynamic of the ad, the dad, his body, and his choice of swimwear are celebrated not ridiculed or mocked.
The dad appears confident during the 60-second advertisement even though he has psoriasis, a skin disease, and is wearing an outfit that embarrasses his daughter. But that doesn’t stop the whole family from enjoying themselves by a pool later in the spot.
The team behind the campaign learned from psoriasis patients that they are often self-conscious about their skin, said Michael Braun, SVP of immunology and fibrosis at Bristol Myers Squibb, which received Food and Drug Administration approval for the drug in September.
For the advertisement, the idea was to show a “celebration of having success with being confident in your own skin,” said Braun. “It tells a real story that will connect with our audience, which is the patients who are suffering from psoriasis.”
The pharmaceutical company collaborated on the campaign with Humancare, a healthcare communications agency launched by Interpublic Group last year. Real Chemistry worked on media relations for the campaign.
The spot also shows a woman happy with her clear skin, and she picks out a sleeveless shirt before taking the stage. Similarly, the Grammys are also an event where attendees show their skin.
“It ties very nicely with this idea of promoting body positivity,” Braun said. “We believe that this is a great place for us to reach our audience.”
The goal is to reach a wide and varied audience as psoriasis affects around 7.5 million people nationally and 90% of them have plaque psoriasis. This spot is just the start to what Braun calls a very robust campaign to ensure it reaches its target. There will be TV, connected TV, online videos, social channels and of course direct point of care in doctors’ offices.
See the video here:
Model/Actor Juan Carlos Liendo @juancarlos_liendo
HUNKS OVER 40 
Pingback: New Drug Commercial Features Swim Brief Dad – Underwear News Briefs
Great article whenever I think of Dad Bods or Bear Bods, I think of people like Kevin Nash or Brett Morse who embody #BigSexy.
LikeLike
This commercial is disgusting and needs to be taken off the TV forever !!!
LikeLike
So do all of the feminine hygiene and fat women in bras, wanna talk gross and disgusting?
LikeLike
It’s disgusting! Or they trying to sell skin cream or make us think fat men in skimpy swim suits or sexy? I wouldn’t buy this product just because of this commercial.
LikeLike
Maybe your disgusting lmao how dare you judge hag
LikeLike
Re: Swim Brief Dad commercial – This “dad” is so inappropriate in front of his young teen daughter and what is wrong with the “mother” allowing this to happen. As a mother I would not condone this in any way. But, since I understand this to be a commercial with actors I have to ask, why would the parents be okay with their daughter participating in this perverted commercial. Looking at that display of “man parts” leads me to believe the young teen daughter could be traumatized after seeing that. I know I would have been at that age. And what about if the daughter wants to take a friend with her and her family to a beach. So wrong on so many levels. This commercial falls under indecency in front of a minor and would lead to sexualizing children.
LikeLike
Your response is totally irrational. He is doing nothing lewd or vulgar. The daughter is not being victimized, nor “sexualized”. It is a wholesome family going on vacation and having fun. It is this attitude that makes men and boys ashamed of their bodies while women and girls show almost everything in public with no criticism. That body shaming of boys is the traumatizing going on in the US today and for the last generation.
LikeLiked by 1 person
Wow…I bet you are a ton of fun at the beach.
LikeLike
Wow , projecting your trauma much?!?!?!
LikeLike
I disagree with Ms. Russell. Europeans are much less uptight and puritanical about such things and have a much healthier attitude toward the human figure. As far as seeing his “man parts” does Ms. Russell have x-ray vision. Using the word “perverted” is extreme. The theme is much more that adolescents are often embarrassed by their parents for many reasons; a typical stage of development. I guess that Ms. Russell has never been to a beach or has cable television. Perhaps Ms. Russell is projecting her personal issues and could benefit from a good therapist. I hope she hasn’t transmitted this rigid uptight nature to her daughter. God forbid she stumbles on the ubiquitous pornography found on the internet. Now that would be more in line with indecency.
LikeLike
HahHaha you sound like your 90
LikeLike
My sentiments exactly! especially when he looks at the ” daughter” sideways.Not trying to body shame BUT the bikini was hanging also sideways when he sat down. Stop✋️
LikeLike
LOL, totally delusional.
LikeLike
I actually don’t give a damn about the back handed arrogant comments lol it’s My opinion and if you have to act like a clown than dude your are the delusional one LOL
LikeLike
You really need therapy! Just creating scenarios in your mind is not gonna be good for your mental health. Go to therapy is FREE!
LikeLike
Do some research. Speedos aren’t loose unless they are trunks, of which i wear both, I wear the trunks over my speedo bikini on my way to and from the pool, and when I get there, the trunks come off and I’m still wearing proper swim attire, so sorry they discontinued your swim attire in the 1930’s.
LikeLike
Lol. But a mom in a bikini in front of her son is just fine? Man parts. Hilarious.
LikeLiked by 1 person
Get a life you f***ing prude! It’s just a commercial about body positivity. How about little boys that have to see their severely obese mothers or sisters or aunts, stuffed into a bikini…and you want to blast a family fun commercial. Or, are you jealous, because he looks better in his swim attire than you do in yours?
LikeLike
What is wrong with the mother letting her pre.teen daughter run around in a tiny bikini like a little slut? What kind of message is that sending to pervs like you that have their minds in the gutter and get their jollies looking at kids in bikinis? And, have you never seen the Olympics where all the men wore speedos? Like others have stated, You need serious therapy for your depraved thinking!
LikeLike
Perhaps people like youshouldn’t watch television at all. I would rather see a family having a fun vacation than having feminine hygiene products sho ed in my face every 15 minutes.
LikeLike
Thank you for putting my thoughts into words. I guess I am not alone. My father would never have even considered such indecency in my presence or that of his mother & sister. Any attempt to normalize this is sick. .
LikeLike
So men in the USD are not supposed to wear speedo like they can in the rest of the world. What is your problem.
LikeLiked by 1 person
I 100% agree. Totally unappreciated suit to be around teenage girls. The ad is trying to say speeds are ok for anybody. WRONG. Speedo’s are for a very select few and I don’t like them for even Olympic swimmers!!
LikeLike
Omg such a prurient mind. You see sexual situations. I see body positivity. Seek help
LikeLike
It is a vulgar and inappropriate commercial. Absolutely disgusting
LikeLike
Woman, have you been to the beach? Have you ever been to Europe? Or have you been living under a rock all this time? Only in the eyes of those who want to see sexuality in this commercial, there will be sexuality, which says more about them than the commercial itself!
LikeLike
You may think it’s inappropriate, but ultimately, it’s important to prioritize open communication with your children, educating them about body positivity, and respecting individual choices when it comes to clothing. Whether or not they are wearing clothing, teaching your children not to judge and be respectful is crucial. Many people have struggles with self-esteem and body image, and when they reach a point of comfort, it’s essential to respect their journey towards self-acceptance and understanding.
Calling something inappropriate only applies when someone sexualizes it, and for generations, we’ve been treating children as if they sexualize people’s bodies even when they’re not at an age to have those feelings. It’s important to teach them to be kind and respectful when people are building up their self-esteem. Judging, ridiculing, and shaming people for building up their self-esteem is what’s truly inappropriate, and it can have severe consequences, including self-harm.
Self-love is crucial, and we should be able to live a life without feeling shamed by people who don’t educate their children but teach them to shame others. The biblical story of Adam and Eve illustrates that God created humans without shame, and it was only after they disobeyed that they felt shame. It’s a reminder that we must educate ourselves and our children to be understanding, accepting of others, and respectful of their individuality, all for the sake of kindness and empathy.
LikeLike
Maybe if you think like that you need help no one thinks like that because of a dad bod Gail you judgy puta
LikeLike
I completely agree! No one wants to see an overweight, over-the-hill guy with a paunch attempting to look “sexy” in a skimpy Speedo-type suit. Please remove this commercial from the airwaves before they fill with vomit!
LikeLike
Yeah! Someone who finally gets it. Very well said. It’s all about normalizing that angst a person feels when they are rightfully uncomfortable. In the age of pronoun police and pedophilia, this commercial is in your face and disgusting.
LikeLike
That’s because that is his real daughter look it up
LikeLike
I agree even the child in the commercial looks disgusted
LikeLike
I think the Dad is hot! Cute smile too😉
LikeLike
I think the dad is hot! And a cute smile too😉
LikeLike
He really is cute.
LikeLike
I’m an 80 yr old woman, and have fallen in love again! Love the commercials message, and the “Hot Dad Bod”!
LikeLike
As a Firefighter and School Bus Driver I received training on what to look out for and this falls under something I would be required to report. Obviously the daughter is uncomfortable around this and is appearing to be “Groomed” to accept this situation with treats. See Something Say Something
LikeLike
“Groomed” by her father? because his swimsuit doesn’t go down past his knees? and because the family is having fun by the pool? I have taught school for 30 years and I never received such biased “training.” In your world, any normal father could be arrested for some perceived perversion because the beholder has unrealistic beliefs shaped by the body shaming of men and boys. Yes, there are bad people out there, and we are trained to look out for abuse, but this scenario is not one of them!
LikeLike
Report to who? And what would the report be? Teen in hallway looks through door and sees dad in swimsuit. Dad in swimsuit accompanies mom and teen to public pool. You’re being ridiculous.
LikeLiked by 1 person
Totally agreed.
LikeLike
Oh look! Another “holier than thou” that has never seen the olympics where men are wearing speedos. And report what to whom? And who is being “groomed”, and for what? Life lessons about embarrassment? That is what he was doing. You need serious deviant therapy if you think there is anything mote than a family having a fun family vacation. Jeezus, my dad used to live for moments when he couldn’t wait to embarrass his kids, even after we were grown and moved away from home, so, get over yourself and get some therapy!!!!
LikeLike
You’ve got issues. People that are grooming are usually, groomers.
LikeLike
who’s the mother played by?
LikeLike
No name on the casting.
LikeLike
Love this commercial. The dad is so hot, and what a great message of body positivity and family support and love. And
for the morbid people complaining about the dad and saying it was inappropriate, all I have to say to them is get some professional help. You really need it.
LikeLiked by 1 person
I completely agree I need to turn this off every time it’s on TV. What teenage girl would be okay with her dad wearing that it’s gross !!!!
LikeLike
You’re proving with this nonsense comment, how small and mentally insane you are. Its a speedo and the character its not showing nothing more. Go to therapy!
LikeLike
Go to youtube and pull up the video of the 7uo truck drivers! There’s some sexy dad bods in speedis!
LikeLike
How did you come across this website, unless you was trolling for something to complain about? People like you need to be locked away with your perverted thoughts! Remember when they used to do that? Did you get early release?
LikeLike
Hot and Gorgeous Dad!!!
LikeLike
Brilliant marketing!!! Any buzz, even negative, is $$$$.
Creepy, lewd, inebriated dad, in dire need of diet and exercise, parading around in thoroughly inappropriate attire before a minor. Wrong on all levels.
Pure marketing GOLD.
LikeLike
It is very disturbing and totally inappropriate to see this in a commercial and I also don’t want to see a man’s business in this type of swimsuit.
It is gross! Tiny swimsuits + hot sun and a man = perverted results
LikeLike
I hope you feel the same that women should never wear a two piece swimsuit or you have double standards.
LikeLiked by 1 person
Paula, please grow up
LikeLike
Disgusting, inappropriate and disrespectful.
A dad exposing himself to he daughter like that (even her daughter grossed out!) is NOT a dadly thing to do.
The dad could’ve wore a more appropriate swimming wear enough to conceal his package instead of indiscreetly showing it off to his own daughter.
It doesn’t matter if the producers think that it’s a way to liberate your skin, to me it’s more like they’re sending the wrong message.
Before anything else think of the CHILDREN first and foremost!
LikeLike
Enough about dad bod. What is the deal between Mom and the guy who she winks and waves to during her presentation?
LikeLike
What’s the difference when women do underwear commercials it’s okay so when a man does it it’s totally wrong.
LikeLike
GROSS! Get that ad off tv immediately. I don’t want to see an overweight man in an obscene outfit parading around in front of his young daughter. We’re not ready for this type of behavior yet on tv…..especially over and over.
I’m disgusted and and disappointed in you for airing this.
Changing the channel.
Gagging, Jane
LikeLike
And we don’t want to see over weight women checking their backsides to see if their maxi pad has slipped, nor any other type of commercial with any obese women in them at all, not even for depends. What’s good for the goose, is good for the gander. If they can show obese women in their underwear, then what is wrong with a seemingly fit, dad in his swim attire…double standard much?
LikeLike
Did you ever see any of those beach party movies from the 1960s? That’s what they wore. It wasn’t called indecent back then. You would have gagged to death.
LikeLike
I have never commented on a commercial before but I ABSOLUTELY loved this commercial. I have many relatives who suffer from this skin condition who have tried so many medications that do not work their self esteem is low and do everything they can to cover up with clothes or makeup. I was shocked to see all the negativity on the comments. I do not agree with any of it.
Kudos to the writers of the commercial and all the actors who did a great job delivering the message the writers wanted to get across to the audience. Brings a smile to my face every time I watch it. Great job!
LikeLike
The red Speedo dad commercial is disgusting and perverted. What father runs around in a red Speedo bikini bathing suit and in public showing off his body. It is disgusting and it needs to come off the air. Even if I needed this drug I wouldn’t take it especially because of this commercial.
LikeLike
you may be helped by other drugs from a psychiatrist if this upsets you this bad …. women in spandex that show you their “business’, that upset you too? an overweight woman in bra and panties that ok? ….get a life go to the beach, get out more and turn off days of our lives reruns
LikeLike
Let’s get real! This skinny bathing suit is disgusting! Don’t get me wrong-I would live to see my man in that suit-but to see “dad” parading in front of his daughter and the public??? Come on! Yuck!!! He is NOT good looking. Stuff today is too sexually explicit!!!
LikeLike
Daughter is initially uncomfortable, father wears anyway, daughter gives in. Sounds right?
LikeLike
daughter is also wearing a skimpy 2 piece bikini, what kind of parent would allow their daughter to wear such trash, with old drunks oggling her around the pool. What’s good for the goose. is good for the gander. To all of you that think that the commercial is inappropriate, seriously ned to seek help for your own issues.
LikeLiked by 1 person
Watching that ad makes me very uncomfortable…there is something called “modesty”– have you ever heard of it? Father could have worn a boxer-type bathing suit. Dad entices daughter with drink. I don’t appreciate that ad and hope it is never shown again. Please use your professionalism when advertising. I would NEVER buy your product after seeing your ad.
LikeLike
Watching that ad makes me very uncomfortable…there is something called “modesty”– have you ever heard of it? Father could have worn a boxer-type bathing suit. Dad entices daughter with drink. I don’t appreciate that ad and hope it is never shown again. Please use your professionalism when advertising. I would NEVER buy your product after seeing your ad.
LikeLike
Actor is juancarlos_liendo
LikeLike
Actor is juancarlos_liendo
LikeLiked by 1 person
thank you for this!!!!!
LikeLike
Any dude over 30 that isn’t a marathon runner or hard core swimmer that wears a suit like that is an exhibitionist. That’s not all too bad. The creepy part is him parading himself in front of his daughter to get some jollies.
LikeLike
thank god for buttons on the remote..looking at this fat old man’s bulge makes me want to vomit..nor do I enjoying seeing fat women in depends..too many commercials tell us/show us more than we want or need..how about just quickly explaining the product and that’s enough.. or put a cute cat or dog in the ad and there you go..
LikeLike
This is the problem with America. A guy wearing a speedo in a European country in front of his daughter would never even raise an eyebrow. Whether or not you think his suit is attractive, there’s nothing inappropriate here. In fact, his suit hardly reveals anything that would make someone squirm. The point of this commercial is that if you’re comfortable enough in your own skin, you can wear that speedo, bikini, thong or whatever. It’s about how you feel and nobody else. Women who are so self conscious about wearing a bathing suit should be praising this guy for wearing it and not giving 2 sh*ts.
LikeLike