As part of Apple’s ongoing commitment to empower the Black community and dismantle barriers to opportunity, today the company is welcoming leaders and their teams from 13 app companies as the inaugural cohort of Entrepreneur Camp for Black Founders and Developers.
In 2019, Apple held its first-ever Entrepreneur Camp, an immersive tech lab for app-driven companies founded and led by developers from underrepresented backgrounds, with a class of women founders and developers. Program participants have gone on to secure major funding rounds, garner numerous awards and accolades, and significantly expand both their teams and app users worldwide.
The program is designed to give developers the opportunity to take their existing app experience to the next level by mastering new technical skills, applying a critical lens to the user experience, and more through hands-on technology labs, one-on-one code-level guidance from Apple experts and engineers, and mentorship, inspiration, and insights from top Apple leaders.
“These incredible app creators and business leaders embody the entrepreneurial spirit that runs so deep in the Black community.”Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives
In addition, Apple is partnering with Harlem Capital, an early-stage venture capital firm based in New York that invests in diverse founders, to offer guidance and mentorship to the participants. This new partnership is part of Apple’s $100 million Racial Equity and Justice Initiative (REJI), which builds on the company’s work to advance racial equity in education, the economy, and the criminal justice system. These commitments aim to expand opportunities for communities of color across the country and to help build the next generation of diverse leaders.
“These incredible app creators and business leaders embody the entrepreneurial spirit that runs so deep in the Black community,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives, who leads REJI. “Their work already demonstrates the power of coding to build a better world, and we’re honored to support them as they blaze a trail we know so many more will follow.”
Meet the Developers Over 40.
Culture Genesis is a venture-backed digital studio remixing technology for urban multicultural audiences, co-founded by experienced engineers and media executives Cedric J. Rogers and Shaun Newsum. The Los Angeles-based team behind the hip hop-centered live trivia game show app TriviaMob will spend their time at Camp working on their newest app called Bar Exam, focused on music.
Zapling Studios wants to create games enjoyable by veteran and novice gamers alike. Its first game, Justice Royale, uses a proprietary set of gestures, which allows players to focus on gameplay with precise controls for a fast-paced arcade “beat ‘em up” experience. The team is focused on reworking the entire game to include local and online multiplayer capability, in addition to harnessing the power of ARKit to create an immersive experience.
TuneBend creator Matt Garrison is a noted musician who laid the foundation for the app when he opened his live venue, ShapeShifter Productions, in Brooklyn, New York. The app helps educational organizations and performing artists create, teach, distribute, and sell new and existing music using video and audio clips, especially useful during the pandemic, when in-person performances and teaching have not been possible.