James Bond star Daniel Craig surprises fans with his latest endeavor, starring in the Loewe fall/winter 2024 men’s campaign. Shot by David Sims, Craig effortlessly embodies the brand’s vision, donning an array of sophisticated pieces from the collection, such as leather jackets, knit sweaters, and embroidered pants.
Drawing inspiration from American artist Richard Hawkins, whose collages adorned the runway, the collection reflects a unique blend of pop culture and history. This creative approach is further emphasized in the campaign, with Loewe describing it as “a study on how characters and their clothes are intimately related.”
In an interview with W Magazine, Loewe’s creative director, Jonathan Anderson, discusses his collaboration with Craig on the upcoming film “Queer.” Anderson shares, “I’ve never worked on a creative project that has changed me more, that has completely changed so many aspects of my life. I find it the most generous project to have worked on.”
Loewe’s fall/winter 2024 women’s campaign features Greta Lee, a Global Brand Ambassador and star of the hit film “Past Lives.” As both campaigns showcase the brand’s dedication to innovation and artistic expression, it’s clear that Loewe continues to redefine the world of high fashion.
The collection features works by American artist Richard Hawkins, whose collages adorned the showspace of the LOEWE Fall Winter 2024 men’s runway. Hawkins’ work merges pop cultural and historical figures and emblems into a vibrant, distinctive aesthetic.
loewe.com
Creative direction Jonathan Anderson
Photography David Sims
Styling Benjamin Bruno
Hair Daniel Erdman
Make up Polly Earnshaw
Nails Ama Quashie
Production Holmes Production
Set design Poppy Bartlett
HUNKS OVER 40 
Wow! You look so amazing in the collection!
When is the next fashion show?
Bye for now!
LikeLike
Pingback: Daniel Craig breaks style norms with Loewe at Queer premiere | Jake News