Billionaire Menswear Fall 2024 in Milan Fashion Week

The assortment is tailored for the prominent figures in the cryptocurrency realm: whether it be leisurely promenades in St. Moritz or outshining other gentlemen at Oscar-night soirées.

Philipp Plein drew a large crowd at the Principe di Savoia hotel for his fall Billionaire show. The event was so well-attended that some guests had to sit on speakers or stand in front of the live, five-piece rock band, Alessandro Ristori & The Portofinos.

The band’s charismatic lead singer captivated the audience with movements reminiscent of Elvis Presley.

The retro music and the elegant, formal setting did not anticipate the appearance of the first model: a stylish puffer jacket in brown corduroy, adorned with a baseball cap worn over the model’s head, perhaps suggesting a deliberate choice to forgo washing the hair today.

Given the nearly cinematic ambiance, one might envision certain departures as personas within extravagant renditions of “Brokeback Mountain” or “The Sicilian Clan” — or even reminiscent of Gunter Sachs during his attire adorned with loden.

Plein’s collection is tailored for affluent individuals with a penchant for luxury and extravagance, particularly catering to the jet-setting crypto elite of present times.

The ensembles are designed for leisurely strolls in locales like St. Moritz, as well as for outshining other gentlemen at high-profile events such as Oscar-night parties.

The initial outfits evoke the image of how a barista from Brooklyn might attire themselves if they were to unexpectedly acquire great wealth.

“Modern dandy” is the term Philipp Plein used to describe the fashion demeanor in the show notes. Among the 21 exits, Billionaire presented its inaugural designs for women, encompassing cashmere coats and three-piece suits. However, the menswear collection significantly outshone these four introductory looks.

Apart from the glossy exotic leather capping the shoulders of some puffers, the attire did not overtly showcase its luxurious and costly nature, establishing Billionaire as a brand that exudes exclusivity to those familiar with it.