Campaign with Aiden Brady for MEY & EDLICH

Shooting by Torsten Ruppert back in October in the Netherlands. Here’s the Campaign with Aiden Brady for clothing brand MEY & EDLICH.

Are you looking for an outstanding men’s outfit this autumn or winter? Mey & Edlich is one of the leading German online shops for stylish and sustainable men’s fashion and delivers a variety of inspirations for men, who like to simply be well dressed.

Founded in 1870 in Leipzig, Mey & Edlich is the oldest, still active mail-order business in Germany. “Nearly 12 years ago, our brand was given a significant relaunch thanks to a new, young team that took over the leadership,” says Thomas Meurer, media spokesman at Mey & Edlich. “In addition to our online shop, our customers enjoy the tactile experience of our monthly magazine. While looking at engaging pictures and articles, they get inspired for their next outfit – from casual to smart or business.”

Aside from the basics such as underwear, shirts and the blue or black suit with welted shoes, the customers really appreciate the little specialties. “For instance, our fine liberty prints on silky soft shirts, which get an update every season. Or our frock coat with a print of an original advert from the early years of Mey & Edlich,” says Laura Aileen Schäfer, buyer at Mey & Edlich.

When asked what should not be missing from a man’s wardrobe in winter 2019, Schäfer gives a confident answer: “The suit is now a mix of well-known patterns on new textiles. The creative director suit, for example, comes with a bold houndstooth pattern. Its cotton jersey is refined with high tech fibre, so that the bi-elastic suit stays in form. The Broken Suit, a combination of different patterns for jacket and trousers, is equally fashionable.” Outside of the business world, her fashion tip is a parka with functional details integrated into the design, such as reflective strips or big pockets. Coloured jackets are another huge trend. Furthermore, she is pleased about the return of traditional and reliable fabrics such as cord and flannel.

Even though men take centrestage at Mey & Edlich, the online shop also offers popular womenswear items: for example, the sheepskin coat by Schott NYC. “As we are getting closer to Christmas, this part of our collection should help our male customers to find a fitting gift for their loved ones,” adds Schäfer.

 Model Aiden Brady @mr_aidenbrady
Photographer Torsten Ruppert @torstenruppert
Grooming by @d_make 
Styling @kayafreud 
Clothign @meyundedlich
Creative Director Torsten Gatterdam @torstengatterdam
Support by @janruinard_productions @ezanvercueil @captain_pippi